This is a continuation of my last post on the Case for Content Management.
I just started reading Ann Rockley's book, Managing Enterprise Content, A Unified Content Strategy. I'm only 2 chapters in, but it is very engaging.
Chap 1 points out the benefits of unified content management:
- Faster time to market
- Better use of resources
- Reduced costs
- Improved quality and usability of content
- Increased opportunity to innovate
- Improved workplace satisfaction
- Increased customer satisfaction
These ROI points apply to before, during, and after project rationalizations.