I was a slow adopter to Storytelling as a valuable Knowledge Management technique, but over the last year or two, I've really come around to see the value, both by personal observation and by hearing others' stories about storytelling.
Luis Suarez at E L S U A has been championing the cause of Storytelling for a while now, and just this past week, blogged on the fact that storytelling is what is driving most blogs. The expected driver you would think is the public's desire to participate in spreading and reporting news.
Luis' post references the just published article, Storytelling, not journalism, spurs most blogs. The article is full of facts, and survey statistics, which includes the note that 34% consider their blog as a form of journalism. Most just want to express themselves creatively, with 37% stating that their life and experiences were their focus.
That's a lot of stories, which leads to another important KM activity...the classification and indexing of the right knowledge to avoid information overload.