A Year of Content in Review

I received a few interesting facts in my email box today from the insouciant, yet prolific company, Eat Media. Eat Media is a Content Management (CM) company that can provide some or all of a company's content management needs. They had gathered and were passing on some this-year survey statistics related to Content.

Out of 9 content related subject matters, including email campaigns and online analytics, Search Engine Optimization is now ranked as the number 1 priority, but was ranked 4th in terms of time and budget. 

Eat Media also reported that the Coremetrics Second Annual Face of the Media survey indicated that Email campaigns demand most of marketers time, at 22%.

As might be expected, the largest part of the budget at 33% is online advertising.

It's interesting that at last year's Gilbane Conference, Search and Search optimization were well attended sessions that generated a lot of questions and a lot of interest. I remember returning from the conference hot to make some changes and additions to our CM strategy to make our content more accessible.

With information overload an existing and growing problem, search will continue to be at or near the top of the list.