The folks at Eat Media have put together as a part of their blog, the Top 10 Half-Assed Content Marketing Solutions. Actually, it's an old posting from earlier this year, but I'm back thinking about Content Management again, and it caught my attention.
There's not really much preamble to the posting, just the list of 10 bad ideas with some details and an example. The list includes things such as having multiple people responsible for content without management, creating a content strategy without seeing what the competition is doing, and shooting at too wide an audience in one message.
Great list....good advice. Many I have violated such as not blogging often enough and the too broad an audience suggestion. Good things to keep in mind.
The Eat Media folks are very creative, I've mentioned them and their advice here before, and they are also insouciant in their approach, so I'm sure they will not mind me poking a little bit of fun at them....a top ten list?...I think #11 of poor content management and content marketing strategies is resorting to top 10 lists, no matter how good it is.
Hey, everyone has done it...I have definitely done it before. But I think this eleventh lesson learned is to keep lists punchy - and always less than 10 items...maybe prime numbers only.