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Luis Suarez

Great post, Tom ! I thoroughly enjoyed it from the perspective that it clearly shows how powerful those stories could well be to demonstrate something and let is sink with the audience. Even though some of them may have found it a bit too boring they would be stories they would not easily forget and therefore when confronted with a similar situation they would be better prepared to react. At least, they would know what others have done and how they managed.

And I think that is the very power of storytelling, that you can make it as compelling as you wish to get your message across and the more excited and involved you may be with the story the more successful the sharing of knowledge would be. Thanks a lot for reminding us about that ! Good stuff !

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